Freedom of Choice
I went to Subway for lunch today, as I often do, only to find that the “limited” promotion for the $5 footlongs that’s been going on for the last couple of months has ended. They’ve now got a $5 everyday “value menu” with a smaller selection of subs, and my usual sandwich—the Subway Melt—didn’t make the cut. The spicy italian is on there, as is the chicken breast (I could just add bacon for $1 and make it a $6 footlong), but no Melt.
Rather than be upset that my lunch bill will go up by $2 or so, I’m actually sort of relieved. I really like ordering their specialty subs every now and then, but I noticed I’d been refraining from getting them in the last few months. The “premium” subs are good, but the value proposition they offered ($7 or $8 for a footlong) compared to $5 for my usual sandwich just made them less appealing. Now that they’re only $0.50-$1.00 more than my “usual” sandwich, it feels like much less of a splurge—meaning I foresee eating a lot more of them.
